Friday, November 12, 2010
META Tags
META tags are part of the site’s HTML code and if your site has them, they can be seen by choosing “View > Source” from your browser toolbar. These tags include “keywords” and a “description” of your web page. Generally, this is where the search engines look to see what your web page is all about. But having the tags is not enough – because most of the major search engines today pay very little attention to them.
Is optimizing META tags enough?
When the Web was in its infancy, search engines depended profoundly on the meta tag for search result relevancy, giving this piece of code high prominence in their ranking algorithms. However, as the Web has matured and search technology has become more sophisticated, meta tags have lost significance. Although they are still a factor considered in most of the major search engines' ranking algorithms, they no longer carry the weight they once did. As a result, novel factors, including off-the-page considerations such as link popularity, now have higher weight in determining the relevancy of a search result.
Is optimizing META tags enough?
When the Web was in its infancy, search engines depended profoundly on the meta tag for search result relevancy, giving this piece of code high prominence in their ranking algorithms. However, as the Web has matured and search technology has become more sophisticated, meta tags have lost significance. Although they are still a factor considered in most of the major search engines' ranking algorithms, they no longer carry the weight they once did. As a result, novel factors, including off-the-page considerations such as link popularity, now have higher weight in determining the relevancy of a search result.
Labels: keywords, meta tags, SEO
Thursday, February 4, 2010
Have a web presence today
Don't let your competitors get the edge over you- have a web presence today!
Statistics indicate that more people are using search engines than the telephone directory to look for local businesses.
Even with a small budget, you can get a small simple website up and running within a week. The good news about a website is it can advertise your business everyday.
Simply put, I stand out by offering an integrated approach to web design, web development and seo. Also with my years of experience I will recommend solutions that will fit your budget. I will help you stand out from your competition.
Statistics indicate that more people are using search engines than the telephone directory to look for local businesses.
Even with a small budget, you can get a small simple website up and running within a week. The good news about a website is it can advertise your business everyday.
Simply put, I stand out by offering an integrated approach to web design, web development and seo. Also with my years of experience I will recommend solutions that will fit your budget. I will help you stand out from your competition.
Labels: database driven website, e-commerce, logo, SEO, static website, web design, web development, website designer, website developer, website solutions
Tuesday, January 5, 2010
Ways to promote your website in a cost-effective manner
Affordable Ways to Promote Your Website
Tell your friends and family all about your website. On average, a person has a couple of hundred family members and friends. Email them, stay in touch and let them know!
Sign up for a leads service that will refer leads to your website. This will be a nominal expense in relation to the leads if you utilize the right service.
Post your helpful articles and opinions on forum web sites. This helps add credibility to you as an expert in your field and will refer people back to your web site.
Consider Search Engine Marketing (SEM). An paid advertising campaign on Google Adwords is another way to reach your potential clients. You can choose the exact phrases and words you want and set your own monthly budget.
Create a flyer or simple tri-fold brochure that promotes your business and your web site.
Place newspaper classifieds in local newspapers. You can generate a very cost effective campaign using weekly newspapers that are less expenisve and can reach your target market in your city.
Write and publish helpful and insightful articles just like this one that showcase your expertise and knowledge and help direct clients back to your web site.
Start your own blog on your website. Your own company blog allows you to add more pages of content to your website and more pages of rich content helps with SEO efforts.
Advertise on services like Craig's List.
Create a Page for your business on Facebook. Have your friends, family, colleagues, and clients become a fan of your page.
Signup for Twitter and LinkedIn. Have past clients and colleagues endorse your work on LinkedIn. This will give your clients more confidence in you.
Have links to your Blog, FaceBook, Twitter and LinkedIn on your website.
Labels: affordable, cheap, promote, SEO, website designer, website developer, website solutions
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