Monday, July 19, 2010
Benefits of having a Blog
There are enormous benefits of having a Blog
You show to the customers and prospects that you are listening to them, and are willing to share what’s happening in the company, and what’s coming in the future.
You showcase your thought leadership in your industry.
You generate a lot of links for your website - which helps in getting a high ranking in search engines. Many people blog for the sole purpose of generating links, and improving their ranking in organic search results. Search engines love new content, and come to visit your site often, and index more pages.
People find a way to interact with you through your blog - they can leave comments, and offer suggestions to you, which may not be possible through the normal website, or may not be easy enough.
A blog gives you a competitive edge. This is a great way to differentiate from the ordinary competitors, and show your expertise. Other may be doing the same things as you do, but if you are the first one to educate the prospect, show them your detailed process, and interact with them, you are treated as the thought leader, the one with the knowledge, expertise and oomph.
It is easy to setup and configure a blog on your website. Your IT people should be able to do it quickly. Or you can seek professional help from me. I can setup your blog in a day…
Conclusion: Using a Blog as one of the bullets in your Marketing strategy is a sure fire way to get things started with a bang. Be seen as a thought leader, network with clients and prospects, and learn a new medium you will fall in love with - Start Blogging now!
You show to the customers and prospects that you are listening to them, and are willing to share what’s happening in the company, and what’s coming in the future.
You showcase your thought leadership in your industry.
You generate a lot of links for your website - which helps in getting a high ranking in search engines. Many people blog for the sole purpose of generating links, and improving their ranking in organic search results. Search engines love new content, and come to visit your site often, and index more pages.
People find a way to interact with you through your blog - they can leave comments, and offer suggestions to you, which may not be possible through the normal website, or may not be easy enough.
A blog gives you a competitive edge. This is a great way to differentiate from the ordinary competitors, and show your expertise. Other may be doing the same things as you do, but if you are the first one to educate the prospect, show them your detailed process, and interact with them, you are treated as the thought leader, the one with the knowledge, expertise and oomph.
It is easy to setup and configure a blog on your website. Your IT people should be able to do it quickly. Or you can seek professional help from me. I can setup your blog in a day…
Conclusion: Using a Blog as one of the bullets in your Marketing strategy is a sure fire way to get things started with a bang. Be seen as a thought leader, network with clients and prospects, and learn a new medium you will fall in love with - Start Blogging now!
Labels: affordable, blog, marketing, website, website solutions
Subscribe to Posts [Atom]