Monday, April 4, 2011
Organize Website Content
Well-organized web content is one of your best sales tools! It drives visitors to your site, positions you as an expert, gives you higher search engine rankings, and keeps clients coming back for more. Before you build your web site you need to spend some time organizing the content and information that will appear on your site. There are many ways to organize your site’s content. Home Page – Give an overview of your services. Start with a headline, tell who you work with, briefly describe a problem your target market has, and then tell how you solve it. End with a call to action (example: “Contact us today for a free quote”) About Us – Your bio builds credibility. Photographs of you and your staff are appropriate here as well.
Who We Work With – Give more detail about the clients you work with and how you help solve their problems. This helps qualify clients by letting them know exactly what you do and what you don’t do. Your time is valuable and you don’t want to waste it on prospects that are looking for something you don’t provide. Services – Detail the services you offer and end with a call to action (example, “Call or email us to learn more”) Testimonials – These are important so if you’re not already gathering them, start now!
Contact Us – Give people several easy ways to contact you. Consider placing a well-thought out “request for quote” form on the contact page as a way to qualify leads. (If they don’t take the time to fill out the form they may not be serious prospects. You might want to limit how much time you spend trying to turn them into a client.)
Labels: cms, website content
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