Tuesday, January 5, 2010

 

Ways to promote your website in a cost-effective manner


Affordable Ways to Promote Your Website

Tell your friends and family all about your website. On average, a person has a couple of hundred family members and friends. Email them, stay in touch and let them know!
Sign up for a leads service that will refer leads to your website. This will be a nominal expense in relation to the leads if you utilize the right service.
Post your helpful articles and opinions on forum web sites. This helps add credibility to you as an expert in your field and will refer people back to your web site.
Consider Search Engine Marketing (SEM). An paid advertising campaign on Google Adwords is another way to reach your potential clients. You can choose the exact phrases and words you want and set your own monthly budget.
Create a flyer or simple tri-fold brochure that promotes your business and your web site.
Place newspaper classifieds in local newspapers. You can generate a very cost effective campaign using weekly newspapers that are less expenisve and can reach your target market in your city.
Write and publish helpful and insightful articles just like this one that showcase your expertise and knowledge and help direct clients back to your web site.
Start your own blog on your website. Your own company blog allows you to add more pages of content to your website and more pages of rich content helps with SEO efforts.
Advertise on services like Craig's List.
Create a Page for your business on Facebook. Have your friends, family, colleagues, and clients become a fan of your page.
Signup for Twitter and LinkedIn. Have past clients and colleagues endorse your work on LinkedIn. This will give your clients more confidence in you.
Have links to your Blog, FaceBook, Twitter and LinkedIn on your website.

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