Friday, November 12, 2010
META Tags
META tags are part of the site’s HTML code and if your site has them, they can be seen by choosing “View > Source” from your browser toolbar. These tags include “keywords” and a “description” of your web page. Generally, this is where the search engines look to see what your web page is all about. But having the tags is not enough – because most of the major search engines today pay very little attention to them.
Is optimizing META tags enough?
When the Web was in its infancy, search engines depended profoundly on the meta tag for search result relevancy, giving this piece of code high prominence in their ranking algorithms. However, as the Web has matured and search technology has become more sophisticated, meta tags have lost significance. Although they are still a factor considered in most of the major search engines' ranking algorithms, they no longer carry the weight they once did. As a result, novel factors, including off-the-page considerations such as link popularity, now have higher weight in determining the relevancy of a search result.
Is optimizing META tags enough?
When the Web was in its infancy, search engines depended profoundly on the meta tag for search result relevancy, giving this piece of code high prominence in their ranking algorithms. However, as the Web has matured and search technology has become more sophisticated, meta tags have lost significance. Although they are still a factor considered in most of the major search engines' ranking algorithms, they no longer carry the weight they once did. As a result, novel factors, including off-the-page considerations such as link popularity, now have higher weight in determining the relevancy of a search result.
Labels: keywords, meta tags, SEO
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